BUDGETING FEATURE FOR A MOBILE BANKING APP
Brief: a new challenger bank wishes to launch a new mobile app proposition targeting the student market.
Target audience's motivations: Pay off debt more quickly, careful planning and budgeting.
Business vision: developing a mobile app for students we will help them with their debts.
In order to gain a better understanding of the problem as well as of the users main goals I started by gathering data.
PLAYBOOK: THE 5W'S,COMPETITIVE ANALYSIS,
With structured data on hand I Iisted some possible solutions and assumptions
PLAYBOOK: ASSUMPTION MAP, DESIGN PRINCIPLES
I sketched the possible different interactions and microinteractions for my 2 listed ideas: The INSIGHTS feature and the BUDGETING feature.
In this phase I decided to narrow down the various choices to one solution; I decided to go for the BUDGETING feature because it seemed more concrete and impactful.
Based on this I created a high fidelity prototype using the software Figma.