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BUDGETING FEATURE FOR A  MOBILE BANKING APP

Brief: a new challenger bank  wishes to launch a new mobile app proposition targeting the student market. 

Target audience's motivations: Pay off debt more quickly, careful planning and budgeting.

Business vision: developing a new feature for a mobile app for students which will help them with their debts.

DISCOVER (DIVERGE)

In order to gain a better understanding of the problem as well as of the users main goals  I started by gathering  data.

UX the 5W's
UX Personae

PLAYBOOK: THE 5W'S,COMPETITIVE ANALYSIS,

USER PERSONAE

DEFINE(converge):

With structured data on hand I Iisted some possible solutions and assumptions

UX List of ideas

PLAYBOOK: ASSUMPTION MAP,  DESIGN PRINCIPLES

SKETCH (diverge)

 I sketched the possible different interactions and microinteractions  for my 2 listed ideas: The INSIGHTS feature and the BUDGETING feature.

UX Insights feature mobile app sketch
UX bank mobile app budgeting feature

DECIDE (CONVERGE)

In this phase I decided to narrow down the various  choices to one solution; I decided to go for the BUDGETING feature because it seemed more concrete and impactful.

Based on this  I created a high fidelity prototype using the software Figma.  

©2024 by Giovanna Conforti. 

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