WELLBE MOBILE APP

Brief: "Wellbe" is a concept mobile app focused on providing suggestions (in form of videos or text) and goals tracking to people who want to improve their mental and physical health.

Target audience's motivations: people need support because there is an increase in mental and physical problems, Covid is one of the biggest causes in 2020.

Business vision: to promote physical and mental health because these factors are related to high productivity, so it would be advantageous for the whole economy.

DISCOVER (DIVERGE)

In order to discover and understand the problem as well as the users main goals I started by gathering data. I did this by asking targeted users to complete an appropriate online survey.

INSIGHTS:

Users find a wellbeing mobile app useful especially to find motivation on achieving specific goals.
Users expect to find engaging material on the app.
Users want to set and track their goals
Users want set reminders

I also obtained inspiration and guidelines by conducting a competitive analysis.

PLAYBOOK: ONLINE SURVEY,

COMPETITIVE ANALYSIS

DEFINE(converge):

From the online survey I discovered some insightful info which were useful to develop a value proposition canvas as well as an iceberg canvas and hypothesis.

PLAYBOOK: BUISINESS VALUE PROPOSITION CANVAS, ICEBERG CANVAS, HYPOTHESIS, THE GOLDEN PATH

SKETCH (diverge)

I sketched many variant solutions as possible for the layout of the different pages as well as the possible different interactions and microinteractions.